Global Brand Management

The Peninsula Hotels

Supporting the iconic hotel’s global brand

  • Print
  • Branding
  • Digital
  • Packaging

The Peninsula Hotels is a small group of international, independently owned, luxury hotels. In 2006, Eat was hired to support the launch of The Peninsula Tokyo, and in 2018 we were appointed by The Peninsula Hotels Head Office, to support the group’s global branding.

As the company grows, with new hotels opening in locations as diverse as London, Istanbul and Yangon, it is more important than ever that the brand remains consistent, yet distinctive. This means more centralised designs and guidelines that are sensitive and flexible to local needs.

We need to be able to quickly and creatively respond to one-off projects, as well as unique circumstances, such as the Covid-19 pandemic, which has had a massive impact on hotels and the broader travel industry globally. Eat developed a set of custom illustrations to support the hotel’s hygiene and safety protocols. In addition we worked with the hotel group to develop a campaign around the hearts that have appeared spontaneously on many Peninsula hotels around the world. Entitled ‘We meet again’, the campaign focuses on welcoming back the local communities unique to each hotel location.

Other projects focus on awards; multi-channel celebratory graphics when the company became the first hotel group to be given 5-stars by Forbes for all of its hotels; promotional materials for the group’s innovative Art in Resonance program, or developing original artwork to brighten up the hoarding surrounding The Peninsula Hotels’ London construction site.