The Peninsula is one of the world’s most prestigious hotel portfolios with iconic properties in cities including Hong Kong, Tokyo, New York and Paris, with London and Istanbul joining the roster in 2023.

Since 2006, we have been a key agency partner across the Peninsula portfolio, supporting on everything from global brand management, to new property launches, to market localisation and signature events.

We first worked with the Peninsula Tokyo team, localising the brand for the Japan market. This included an end-to-end programme of frameworks and assets – from brand story-telling, to internal and external messaging, to experiences and offers such as their Cirque Culinaire dining offer, 10-year anniversary celebrations and spa experiences.  

In the years since, we’ve provided brand foundations, communications, experience consultancy and implementation support for both physical and digital touchpoints across the global Peninsula portfolio. An important role has been evolving and distilling key brand strategy elements to ensure understanding for employees across the Peninsula business.

This has included developing, refining and stress testing the global brand guidelines that have been critical for building consistency of execution and also streamlining the process of design through to final delivery.